About Us
How it all began
UNDRGRND Magazine was founded to bridge the gap between emerging talent and the mainstream, creating a platform rooted in authenticity, culture, and opportunity. What began as a vision to spotlight independent artists has evolved into a full-scale media company spanning publishing, content production, and live experiences.
With the addition of UNDRGRND Studios, the brand became a creative hub where artists, creators, and brands can develop, collaborate, and bring ideas to life—all in one place.
At its core, UNDRGRND is dedicated to discovering real talent, telling meaningful stories, and helping creatives grow before the world catches on.
Michael Pofsky is the co-owner of UNDRGRND Magazine and the original founder of UNDRGRND Studios. With over a decade of experience as an artist, he brings a unique, creator-first perspective to the company—helping shape its identity while driving consistent growth across all platforms.
At UNDRGRND, Pofsky oversees business operations, leads sales and A&R, and plays a key role in event coordination and artist development. Known for his versatility and hands-on leadership style, he is deeply involved in all aspects of the brand, ensuring both creative and business objectives are executed at a high level.
His industry experience and network have enabled UNDRGRND to collaborate with notable platforms and talent, including Power 106, Cookies, Mike Sherm, Fenix Flexin, G Perico and more.
Outside of his executive role, Pofsky is also an active melodic hip-hop and R&B artist, currently signed to All Wins Entertainment, the label founded by Eric Bellinger.
.png)
The original founder, Andrew Mason is a journalist and Editor-in-Chief of UNDRGRND Magazine as well as co-owner of UNDRGRND Studios. A graduate of Boston University's College of Communication (2019), Andrew's favorite part of running UNDRGRND Magazine & Studios is getting to share peoples' stories with a wider audience.
Andrew's responsibilities at UNDRGRND range from creating the magazine and running social media, to dabbling in sales and A&R, to working hands-on with our UNDRGRND Members. Amongst Andrew's top interviews include Zaytoven, Hit-Boy, AzChike, Young Go, Bradley Martyn, and Left Hand Dom
Andrew is an avid Lakers and Chargers fan, and enjoys playing basketball and chilling with his girlfriend and family on his off time.
Jovanni Martinez, professionally known as Motionless Creations, is the co-owner of UNDRGRND Magazine and UNDRGRND Studios. Recognized for his precision and creative direction, Jovanni brings a high level of attention to detail to every project—seamlessly guiding productions from concept through final delivery while consistently exceeding client expectations.
As Head of Media at UNDRGRND, he oversees all visual content and production initiatives. His expertise spans event recaps, music videos, commercial campaigns, studio photography, and lifestyle content. Beyond technical execution, Jovanni is known for his ability to build genuine relationships with artists and clients, allowing him to capture authentic, compelling moments that resonate across audiences.
Throughout his career, he has collaborated with leading brands and talent including Barbell Protein Bars, Hip-Hop artist 310Babii, and Grammy-winning producer Hit-Boy, among others.
Outside of UNDRGRND, Jovanni enjoys spending time with family and friends and has a strong passion for automotive culture.
.png)
What started as a magazine quickly evolved into something more. UNDRGRND became a hub — a studio space in Downtown LA where creators could shoot, record, collaborate, and make something that lives beyond the scroll. It's a space with edge, designed for flexibility, grit, and experimentation. Whether you're filming your next video, capturing a shoot, or building out an installation, UNDRGRND gives you the room to create without limits.
​
More than just a space, UNDRGRND is a launchpad. Through our digital magazine, in-house content, social media, and curated showcases, we promote the voices pushing culture forward — from the underground up.
​
We’ve created a platform for collaboration, visibility, and community — led by two individuals who turned a shared passion into a purpose-driven brand.
​
This is UNDRGRND.
Where creators go to get loud.
Where stories get told.
Where the next wave begins.
Create Here. Be Seen Everywhere.
This isn’t just another studio — it’s your launchpad. UNDRGRND gives artists, creators, and disruptors the space to shoot, build, record, and reinvent. Whether you're grinding out visuals, crafting your next drop, or staging something bold, this is where underground work hits mainstream visibility. Don’t just create — make an impact.